Tag Archives: prospecting

How to Follow up with Potential Customers after Your Trade Show

After a conference or trade show, you need to follow up with your leads immediately. It’ll ensure that they don’t forget about your brand or services. If you wait longer, they might end up making orders with a competitor, which is something you want to avoid. Therefore, ample planning should be in place as to how […]

How to Measure Your Trade Show’s Success

Goal setting is a crucial step on the path to success. When planning your marketing strategy, Return on Investment (ROI) is one of the most important goal-setting tools for comparing each ideas effectiveness. When it comes to trade shows, it is important highlight how many leads were generated and what those leads are worth to […]

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